Building
Builder and innovator, turning new ideas into products, ventures and communities that scale. Experience across innovation, startups, technology and marketing: as a founder, running the startup ecosystem relationship at Amazon Web Services, and building new digital ventures at Procter & Gamble. At home in a Fortune 500 and a founder's garage, with women's leadership, mentorship and several advisory boards running alongside.
Product & innovation
Startups & ecosystem
GTM & growth
Leadership & impact
Experience
Procter & Gamble Global productSenior Global Brand & Product Manager, Pampers New Ventures
Aug 2023 – Jun 2026
Geneva · 2 yrs 11 mos
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Geneva · 2 yrs 11 mos
Built and scaled new digital ventures, mostly consumer apps, inside Pampers' global innovation team, leading a cross-functional group of product, engineering, design and growth. Owned the growth side end to end: paid media and Web2App funnels for user acquisition, alongside product innovation from insight and opportunity spotting through development and testing. From 2024, also co-led the Swiss and Portuguese Innovation Outposts, the team's ecosystem partnerships and startup scouting arm.
Amazon Web Services Startup ecosystemStartup Business Development Manager, EMEA
Mar 2021 – Aug 2023
Madrid · 2 yrs 6 mos
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Madrid · 2 yrs 6 mos
Helped startups across EMEA scale on the cloud as a Startup BD Representative for Iberia, DACHCEE and BENELUX, consistently converting pipeline above the team average. Then ran the relationship layer between AWS and 120 incubators, accelerators and VCs across EMEA, reviewing their portfolios and building a repeatable value program of workshops, expert 1:1s and founder exchanges. Alongside, launched a digital innovation program connecting Fortune 500 companies with Amazon's innovation mechanisms, mentored 100+ startups on the AWS Startup Loft Accelerator and founded a community of Portuguese women executives in tech.
European Commission InstitutionsResearch and Innovation Trainee
Oct 2020 – Mar 2021
Brussels
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Brussels
Research and innovation trainee in the Commission's support services for Horizon 2020 and Horizon Europe projects.
- Developed a gamification strategy to engage beneficiaries worldwide with the Commission's support services, which measurably lifted engagement.
- Managed two further Dissemination & Exploitation tools that help innovation projects turn research results into new business models.
- Improved the tools' user satisfaction scores over the period.
Católica Lisbon SBE · ISEG Executive Education TeachingTeaching Assistant, Entrepreneurship and Business Model Lab
May 2019 – Jan 2020
Lisbon
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Lisbon
Ready2Start FounderCo-Founder & CMO
Sep 2018 – Sep 2019
Lisbon
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Lisbon
Startup offering turnkey businesses to aspiring micro-entrepreneurs. Owned marketing and the product roadmap.
- Built the first MVP and ran a beta program with an integrated feedback loop, shaping the second iteration of the product.
- Designed and executed go-to-market and brand: landing pages, lead magnets, automated email flows, content, community building, PR and events.
- Press in Expresso, SIC Notícias, RTP, SAPO and SAPO Tek.
Fábrica de Startups Corporate venturingEntrepreneur-in-Residence for The Navigator Company
Jun 2018 – Sep 2018
Lisbon
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Lisbon
Acted as founder of a corporate innovation initiative for PSI20 company The Navigator Company.
- Defined strategy for six of nine Business Model Canvas components and built the product roadmap.
- Designed customer-development validation with a pre-launch landing page, a minimum viable visualisation and paid acquisition on Google and Facebook.
- Ran 50+ B2B and B2C user interviews toward problem-solution and product-market fit, then UX/UI and visual identity.
- The validation work led the company to reprioritise its planned investment in the new business unit.
Advisory roles
LTPlabs
Advising this applied AI and analytics consultancy on innovation across three fronts: new go-to-market approaches, its innovation culture, and scaling service delivery as it expands internationally.
Innov.Club
Advising this curated community of corporate innovation leaders, backed by Beta-i and VdA, on its growth strategy, member experience and value delivery mechanisms.
Business Roundtable Portugal
Advising Portugal's largest companies' association on structural reforms, management culture and the country's economic future, bringing a younger generation's perspective.
AmCham Portugal
The American Chamber of Commerce in Portugal, promoting business, trade and investment between Portugal and the United States. Co-host of The Innovation Office webshow on AI, technology, startups and the future of business.
Portuguese Diaspora Council
A network of Portuguese leaders across the world working to strengthen Portugal's reputation and global ties. Co-host of the Council's flagship podcast, Luso Lab, and involved in Elevate Portugal, its international mentorship program for young Portuguese professionals.
Education & certifications
Complementary certifications
Skills & languages
Recognition & media
Columns in Forbes Portugal (talent in the AI era, 100 ideas for Portugal), SAPO and Executive Digest, plus the CINO In The Making newsletter.
Conferência do Poder, Startup World Cup, Transatlantic Business Summit, Grande Conferência Educação e Transformação, Sessão Diálogo Intergeracional Crédito Agrícola. Contributor on RTP's Sociedade Civil, and guest on radio shows and podcasts like FFMS/Renascença's Da Capa à Contracapa and Departamento de Marketing.
Career and innovation workshops through Ponto Zero and AWS, and startup programs like Nova Starters Academy, Tourism Explorers and Discoveries.
Impact projects
Ponto Zero
A platform closing the female leadership ambition gap through mentorship, content and training, with a community of 600+ mentees and mentors.
C-Level Mentorship Academy. A one-year program pairing women with 3–10 years of experience with C-level executives. Knowledge partners McKinsey and the Nova SBE Leadership for Impact Knowledge Center. First cohort of 45 launched on International Women's Day 2023.
Training. Career-acceleration workshops for onboarding programs, offsites and enablement days. 400+ professionals trained in year one across 7 corporate clients: NOS, Jerónimo Martins, Natixis, Fidelidade, BPI, Leroy Merlin, Galp.
Podcast. Public mentorship sessions with female role models: 30 episodes and 1,000+ minutes, with 17k+ streams across 18+ countries. Among the top 10% most shared podcasts globally on Spotify in its first year.
Press. Ponto Zero, the C-Level Mentorship Academy and the book were covered in Forbes, Expresso (O CEO é o Limite podcast), Exame, ECO, Dinheiro Vivo, Human Resources and Link to Leaders.
O Acelerador de Carreiras
A practical guide to building a personal formula for career acceleration through mindset, attitude and productivity, with an introductory note by President Marcelo Rebelo de Sousa.
Coletivo Matéria
A collective putting young people and their solutions for the country at the decision table, launched with a public manifesto. Covered by Expresso, SÁBADO, ECO, Link to Leaders, Público and Jornal de Negócios.
Presidency of the Portuguese Republic
Invite-only group of 32 independent young voices from civil society, convened to reflect on national and global priorities with President Marcelo Rebelo de Sousa. Topics included social cohesion and intergenerational dialogue, the climate and technological transitions, diversity, and the impact of the new world order on democracy and civic participation.
WEF Global Shapers, Geneva Hub
The World Economic Forum's community of 15,000+ young leaders, built on the belief that young people belong at the heart of solution-building, policy-making and lasting change. Joined the Geneva Hub on the principle that living abroad brings a responsibility to contribute to the local community that receives you, while staying connected to creating value at home in Portugal.